Archer

Strategies vs. Tactics

A communications strategy identifies how a client will win and sustain market share. It can draw on numerous communication disciplines to make up the marketing mix, including public relations, sales promotion, Internet development, advertising, exhibits and event planning. Each discipline may also have its own strategy due to the numerous tactics available within a discipline. Archer Communications is versed in every form of communication. When necessary, we contract third-party suppliers who specialize in research, mailings, videography, printing, exhibits and advertising specialties.