ARCHETYPE

Is your website working as hard as it should be?

The truth is, if your website isn’t performing optimally, you’re most likely losing business!

A good website (one that shows you serious ROI) isn’t just a pretty page design, nor is it solely the latest and greatest back-end technology. A website becomes a powerful marketing tool when it incorporates all of the necessary disciplines, including branding, copywriting, graphic design, back-end programming and Search Engine Optimization (SEO). If your website is missing any of these key elements, you could be paying the price.

Why do so many good companies have bad websites? It seems many organizations turn to web programmers or IT companies when looking for a new website or to make updates to an existing one. Makes sense right? Unfortunately, most programmers do not understand branding, nor are they graphic designers. The same problem arises if a graphic design firm is contracted to develop a website…it may look great but, fail in other critical areas.


How does your website measure up?


  1. Does your website have a strong, professional, branded image and message - one that truly represents the quality of your products and services? (Or does it have an unprofessional look and give the impression that you run your business out of your garage in your spare time?)

  2. Was your website developed with clean, search-engine-friendly coding? (Or is your back-end outdated, making it difficult and/or expensive to update your site and impossible for you to be found by search engine spiders.)

  3. Does your site contain information that’s well written and easy to find, encourage interactive user involvement, and compel your visitors to explore further and stay longer? (Or are visitors turned off by poorly written, unorganized, and/or meaningless content?)

  4. Do you appear on the first page of the search results? (Or is your listing buried by the oftentimes less relevant competition?)

Don’t worry there’s help. If you’re not sure or have answered NO to any of these questions, you may want to consider sitting down for a free consultation with Archer’s web development and Internet marketing team. We will be happy to answer any questions and provide you with personalized recommendations.

To set up a free consultation, contact Gloria Kreitzberg, gloriak@archercom.com, 585.461.1570 x 206.