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LNB Selects Archer Communications, Inc. as Agency of Record



Rochester, NY, June 15, 2010 – Archer Communications, Inc. has been selected by LNB, formally The Lyons National Bank, to serve as the agency of record. Since the partnership began in early 2010, Archer has been responsible for developing and implementing a variety of strategic marketing initiatives.

“LNB is a fun, fast-paced account,” said Carrie Tschetter, Account Supervisor, Archer Communications. “We are in the process of implementing the brand rollout strategy, and getting ready to open a new Seneca County branch office—this is really an exciting time!”

As agency of record, Archer has worked with the Wayne County-based banking institution to develop a range of marketing programs that have included branding; website development; search engine optimization (SEO); direct and e-marketing; collateral materials; media planning; print, radio, and Internet advertising, public relations; and much more.

“Archer and LNB are a great fit,” said Jeff Lennox, President, Archer Communications. “Their strong values and unwavering commitment to the local community make them an organization that we are proud to serve. And, their diverse range of marketing programs take great advantage of Archer’s wide scope of expertise.”