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All Eyes on Empire Attractions

So far, 2009 has been an active and exciting year for Empire Attractions, NY’s fastest-growing source for themed events and entertainment.

Doug Waterbury, Oswego native and well-known entrepreneur and business owner, recently established Empire Attractions, LLC, an umbrella company created to manage Waterbury’s numerous entertainment venues and events, including the Sterling Renaissance Festival, the Sterling Celtic Rock Festival, Screamers’ Hollow, the historic Sylvan Beach Amusement Park, Yesterday’s Royal, the Sylvan Beach Screamer Speedboat Thrill Ride and Santa’s Workshop at North Pole, NY.

As agency of record, Archer is responsible for the development, management and implementation of all marketing efforts for Empire Attractions and each of its entertainment venues. Archer provides marketing strategies, media planning, print and Internet advertising, electronic production and placement, website development, and public and media relations services.

"Although challenging at times, this account has everyone at Archer buzzing with excitement," said Carol Davison, Sr. VP Client Services at Archer Communications. "These events demand a marketing approach and media mix as unique as the entertainment venues themselves."

The staff at Archer is proud of the success of the Empire Attractions account thus far, and is eager to see what the rest of 2009 has in store for this unique and exciting account.

www.EmpireAttractions.com

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