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Make The Most of Your Marketing Dollars!
If you’re like us, you’re thinking what can I do to make this year bigger and more rewarding than last, despite the current economic state. This edition of the Archetype focuses on new and improved ways your organization can make a splash and entice prospective clients without breaking the marketing bank.
Is Your Website Working as Hard as it Should Be?
A good website (one that shows you serious ROI) isn’t just a pretty page design, nor is it solely the latest and greatest back-end technology. A website becomes a powerful marketing tool when it incorporates all of the necessary disciplines, including branding, copywriting, graphic design, back-end programming and Search Engine Optimization (SEO). If your website is missing any of these key elements, you could be paying the price. Find out why!
Gloria Kreitzberg Joins Archer as Marketing Director
Archer is gearing up for a fast-paced 2009 with the addition of a new Marketing Director.
Meet Gloria Kreitzberg.
Back End Programming
If you are looking to create or update your website, it is important that you understand the technology you are investing in. In addition to standard platforms, Archer is proud to offer a relatively new, cost-effective and highly efficient web development platform called Ruby on Rails (RoR). Read more on the advantages of Ruby on Rails.
Archer Communications Benefits from Team Building
The management team at Archer Communications, a branding and integrated marketing communications firm, provided a staff team building day in early February at their offices located on Alexander St. in Rochester, NY. The purpose of this event was to strengthen their capacity to communicate efficiently and effectively, both internally and with our clients. Full Article.
Guidelines to a Good E-Newsletter
E-newsletters are an effective and relatively inexpensive way to stay in touch with clients, vendors and influential members of the community, and to keep them informed on both organizational news and industry trends. Click here to learn more.
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BRAND FACTS
Target was founded in 1902 as the Dayton Dry Goods Company.
Worst Translation
When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to have read, "It won't leak in your pocket and embarrass you." The company thought that the word "embarazar" (to impregnate) meant to embarrass, so the ad read: "It won't leak in your pocket and make you pregnant."
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