As the warmer weather fades away, we thought it would be nice to look back and see some of the exciting things that happened at Archer over the summer.

This edition of the Archetype highlights industry tips and trends, as well as some exciting agency news.

Looking for information on a specific marketing topic?
Have questions on something you read in the Archetype?
Let us know on the Archer blog at archercom.com/blog. We look forward to
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All Eyes on DSS
Archer is excited to announce the launch of DSS's (formerly Document Security Systems) new brand and website, DSSsecure.com. The website not only highlights the new graphic identity, but also offers a more modern look and feel, and updated information on DSS and its range of product and service offerings.
Read More
 

Archer is proud to announce that Carrie Tschetter has been named Vice President.
As Vice President, Carrie oversees daily operations at Archer. She directs public relations and client service initiatives, and is also responsible for concept and copy development. Read More

 

Who's New at Archer?
We have added some people to our Archer family over the past few months. Jim DeWitt has joined the team as the Director of Web Technology and Chris Mallinson has joined as a Graphic Designer. Read More

 

Why Businesses Should Consider Google+
With Google+ officially leaving beta testing and opening its use to all consumers this September, it shouldn't be long before businesses are also able to start benefiting from the features that this social media platform offers. Here are a few reasons you should consider Google+ for your business. Read More
 

Oops! Bad Translations
Clairol introduced the "Mist Stick," a curling iron, into Germany only to find out that "mist" is slang for manure. Not too many people had use for the "Manure Stick."

Quotable Quote: "A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.""
-Scott Talgo