ARCHETYPE

All Eyes on Parlec

2008 has been an eventful year for many of our clients, particularly Parlec, Inc. This year alone, the Rochester-based manufacturing solutions provider appointed a new president, welcomed a vice president of operations, and successfully unveiled a number of highly anticipated products and technologies at the International Manufacturing Technologies Show (IMTS) in Chicago, Illinois.

As agency of record, Archer was tasked with developing and implementing high-impact and cost-effective marketing communications strategies that not only engage audiences, but also convey the significance of Parlec’s recent endeavors. Strategic planning, design, public relations, and web and interactive development are just a few of the professional services Archer provided throughout the year.

“We enjoy having Parlec as a client,” said Michelle Martorell, Creative Director at Archer Communications. “Because they are a forward-thinking organization that understands the importance of a well-rounded program, we have the opportunity to develop some truly unique and exciting work.”


Parlec's corporate overview brochure.	Parlec's newly launched web redesign.

Heat Shrink System brochure.	Graphics for Parlec's booth at IMTS'08 trade show.